Ronn Terrell Deese, 38, of 429 Fairley St. in Laurinburg, was traveling north at 90 mph when the crash happened at 1:29 a.m., said 1st Sgt. Freddy Johnson.
Deese was in the middle of the road when his 2003 Harley-Davidson hit the slightly raised bump in a pedestrian crosswalk beside UNCP and then crashed into a street sign, Johnson said.
Deese was thrown from the motorcycle. He was wearing a helmet, but it did not meet approved safety standards, Johnson said.
Deese was pronounced dead at Southeastern Regional Medical Center, Johnson said.
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